- that all vacations are precious and should be as close to perfect as possible no matter your budget
- all guests are precious and should never be taken for granted
- you may start as a guest but become a friend
- that a 5 star vacation is made of incredible customer service and unforgettable memories
- in kindness: to you, our neighbors, our neighborhood and our beaches. You should always act in kindness first
- that one size does not fit all and one vacation does not fit all
- turtles are the coolest reptiles ever!